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Review replies · Editorial listing

Customer Alliance

Collect hotel reviews and surveys, with published monthly starting prices and an AI hub for turning reviews into themes.

What it does

Customer Alliance sells hotel review and survey software. The pricing page lists Core from €108 per month for one location plus €29 per month for each extra business unit, and Growth from €217 per month plus €78 for each extra unit. The product collects reviews, runs surveys and describes an AI hub that summarises review themes. It also talks about using feedback in pricing decisions. That is an analytics claim, not a revenue-management system.

Who it suits

Hotel groups that want a published euro price for review collection across locations.

Integration and setup

Ask which review sites are in Core versus Growth, and whether responses can be published back or only drafted.

What to check before buying

  • Price every location, not only the first €108.
  • Read a sample AI theme summary against the underlying reviews.
  • Confirm publishing rights for each review source.

Limitations and considerations

  • The starting prices are for one location. Extra units add a second fee.
  • An AI summary of reviews is not a pricing engine.
Sources and editorial review

Vendor documentation reviewed . This is a researched overview, not a hands-on test or endorsement.

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