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Direct bookings · Editorial listing

The Hotels Network

Personalise a hotel website for direct bookings, with a free benchmarking product and paid conversion plans.

What it does

The Hotels Network sells on-site personalisation for hotel direct channels. The pricing page says BenchDirect, a benchmarking product for the direct channel, is free. Conversion and personalisation plans are paid and described as flexible rather than given as a single number. The product is about the hotel website journey, not about inventory.

Who it suits

Hotels that want to start with a free direct-channel benchmark and then price a personalisation plan.

Integration and setup

Confirm the booking engine and tag manager the personalisation needs. A free benchmark account is not the paid product.

What to check before buying

  • Open a BenchDirect account before you take a paid demo.
  • Ask which on-site modules move a booking, not only a click.
  • Check page speed with the script installed.

Limitations and considerations

  • Paid plan amounts are not published as a single rate.
  • Personalisation does not create rooms or change a PMS restriction.
Sources and editorial review

Vendor documentation reviewed . This is a researched overview, not a hands-on test or endorsement.

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