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Market data · Editorial listing

Key Data

Benchmark short-term rental performance with reservation data from PMS connections, plus hotel comparisons for destinations.

What it does

Key Data sells lodging analytics for professional property managers, destination organisations and investors. The site says the dataset includes direct reservation data from more than 80 PMS integrations, Airbnb and Vrbo listing coverage, and hotel performance. It cites more than 10 million vacation rental properties and 4.5 million hotel rooms in its marketing figures. The distinction it draws is between scraped calendars and reservation records from property managers. A list price was not published on the pages reviewed.

Who it suits

Professional managers and destination teams that need pacing and benchmark reports and can buy data on a quote.

Integration and setup

The site lists many PMS brands as data sources. Connecting your PMS for benchmarking is not the same as a pricing tool pushing rates back.

What to check before buying

  • Ask how many active PMS connections cover your market.
  • Confirm whether you get a dashboard, a file feed, or both.
  • Do not treat Key Data occupancy and a scraped-calendar occupancy as the same series.

Limitations and considerations

  • No public price.
  • Coverage depends on which managers connect a PMS in that market, so a thin market can be a weak sample.
Sources and editorial review

Vendor documentation reviewed . This is a researched overview, not a hands-on test or endorsement.

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