Each row is a product we profiled from the vendor’s own pages on 27 October 2026. Category pages: Direct hotel bookings. A quote means the vendor did not print a price. This list is not a ranking.
| Product | Pricing model | Published price | Best for |
|---|---|---|---|
| Triptease | Quote | Quote-based direct booking marketing. Price display, retargeting and date focus are the published jobs. No list price was reviewed. | Hotels that already have a booking engine and want more of the same demand to land on it. |
| The Hotels Network | Freemium | BenchDirect is free. Conversion and personalisation plans are paid and quoted. No single paid list price was reviewed. | Hotels that want to start with a free direct-channel benchmark and then price a personalisation plan. |
| Oaky | Quote | Quote-based pre-stay, front-desk and in-stay upsells. No list price was reviewed. | Hotels that already deliver the extra they would sell, such as a room upgrade or breakfast, and need a cleaner offer flow. |
Questions before you shortlist
What is free?
The Hotels Network says BenchDirect, a direct-channel benchmark, is free. Conversion and personalisation plans are paid and quoted. A free account is not the paid product.
What does Triptease actually change?
Triptease describes on-site price messages, retargeting and tools aimed at dates the hotel wants to fill. It does not replace the booking engine. A comparison message is a guest-relations problem if the rates are not actually comparable.
Where does an Oaky upsell have to land?
On the folio. Oaky describes pre-stay, front-desk and in-stay offers. An accepted upgrade that does not post a charge creates a dispute. The case-study revenue figures on the site are not repeated here as a forecast.
Keep reading
Vendor pages linked from each profile are the sources. No product paid for a place in this guide.